qwaq software company creating virtual spaces for real work
Qwaq’s open source computer software enables organizations to implement online 3D virtual world workspaces. Qwaq asked Randle Design to establish a brand that conveys the company’s unique product and positioning. Qwaq’s visual brand starts with a logo whose deliberate use of positive and negative space reflects the company’s mission – to provide virtual spaces for real work. With the logo as a starting point, the rest of the visual brand incorporates bold colors, relevant images and clear typography to communicate the company’s marketing message.